Bricklink and LEGO Ideas: Designer Program 2021

Collaboration between LEGO Ideas and Bricklink: new sets coming soon!

Update 1: The projects are a total of 31, only 13, however, will reach the final phase of crowdfunding, HERE the complete list.

A few years ago (in 2018) the AFOL Designer Program was announced for the first time, thanks to which some mocs uploaded to the same site could be put up for sale via crowdfunding as they were without further modifications by the LEGO team. A total of 13 sets of different themes were put into production, all clearly unlicensed. You can find them all HERE.

The project seemed to die there and, following The LEGO Group‘s acquisition of the Bricklink platform, it was only announced 3 months ago that the project would be back with some changes. In fact, LEGO stated that they would invite some MOC designers who over the years have reached 10,000 votes on LEGO Ideas and that have been discarded, also excluded first all those projects containing licenses.

Bricklink and LEGO Ideas: Designer Program 2021

Today it was finally officially revealed how the project will proceed and how it will be possible to buy the sets that will be produced. Everything will be divided into 3 phases that will take the period of the whole year or more, from March to perhaps even the beginning of 2022. Let’s now analyze all the points of the Bricklink Designer Program to see how it works.

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Pre-production: Now – May 31, 2021

The designers of the LEGO Ideas projects who have been chosen in collaboration with the Bricklink team will test the construction and finish the mocs before being put into production.

– Crowdfunding Jun 1 – Aug 10, 2021

When production is ready, the projects capable of being sold will be announced and uploaded for crowdfunding. To support the various MOCs chosen by the Bricklink team, just pre-order the sets during the crowdfunding operation.

– Production Sep 2021 – TBD

Finally, projects that have successfully passed crowfunding will officially become sets of the Bricklink Designer Program “theme” and only those who previously pre-ordered the sets will be able to receive these exclusive sets.

Status of projects

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Each project will have to go through 3 phases for complete approval, they are the following, supervised by the LEGO team and then move on to crowdfunding.

– Digital modeling

This tag indicates that the project is currently undergoing changes;

– Test Building

During this phase the project is tested for stability and flexibility;

– Production ready

Finally here the project will have passed several rigorous tests and is finally ready for production.

Below you will find the official FAQ released by The LEGO Group:

WHY WERE SO MANY OTHER 10K CREATORS NOT INVITED TO PARTICIPATE IN THE BDP 2021 INVITATIONAL?

Considering the maximum number of sets we can produce, only 32 projects were selected among all the unrealized LEGO Ideas projects. No IP-based models are invited to the program as they cannot be produced through this program.
 

WHAT WILL HAPPEN TO DESIGNS THAT DON’T MEET THE PROGRAM CRITERIA DURING THE PRE-PRODUCTION PHASE?

Designers of all the participating projects have to revise their original design to meet the program requirements and pass the test building before May 31st. Only the projects that meet the production requirements will be listed for crowdfunding.
 

HOW MANY DESIGNS WILL BECOME BRICKLINK DESIGNER PROGRAM SETS?

Only the first 13 projects to reach the crowdfunding goal will become BrickLink Designer Program sets.
 

WHAT WILL HAPPEN TO THE DESIGNS THAT DON’T REACH THE CROWDFUNDING GOAL OR ARE NOT AMONG THE 13 QUICKEST TO HIT THEIR GOAL?

The remaining projects in the crowdfunding phase that don’t become BrickLink Designer Program sets will be sold as digital Building Instructions only, so that you can still have an opportunity to find your own bricks to build them.
 

HOW ARE FAN CREATORS COMPENSATED FOR THEIR IDEAS?

Fan designers will receive a 10% royalty fee for BrickLink Designer Program sets, while designers of Digital Building Instructions will receive a 75% royalty fee.
 WILL YOU MODIFY THE ORIGINAL LEGO IDEAS DESIGN DURING PRODUCTION?

In the BrickLink Designer Program, we do not intend to change the original designs that are loved by the fans, but there can be inevitable modifications due to production requirements, such as part availability and stability issues. All design revisions will be done by the original designer, and the revision history will be shared on the project’s details page. 

Are you interested in this initiative from LEGO? But above all, what projects do you hope will pass and be put into production? Let us know in the comments!

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